Just How Sports Still Push the Black Body for Profit


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The Fact Behind the Game

Sports are celebrated as enthusiasm, self-control, and synergy. However under the surface area, there’s a harder fact: the Black body is still being pressed, marketed, and consumed for cash. This isn’t just about competitors– it’s about a system built to make money off skill while maintaining possession somewhere else.

From Vineyards to Playing Area

The idea of the Black body as labor commercial has deep origins. On vineyards, Black men and women were dealt with as property. Today, their offspring gas billion-dollar markets.

• Scholar E. Yeboah says commodification means turning a person into a valuable object– something to be offered.

• Bell hooks called it “eating the other,” where dominant groups take in Black labor and society commercial.

The video game looks various now, however the auto mechanics feel familiar.

College Sports: A Modern Plantation

Consider college football and basketball.

• Black guys are only around 2 % of the united state college populace– yet they make up over fifty percent of the professional athletes in Department I football and basketball.

• At huge schools, their labor generates billions in ticket sales, television civil liberties, and merch.

• Studies reveal Black professional athletes in the Power Five meetings lost over a billion bucks a year from 2005– 2019 since the NCAA outlawed them from being paid.

The colleges and coaches get rich. The athletes? A lot of entrust to little more than a level, if they even end up.

The “Amateur” Lie

The NCAA conceals behind the word amateurism. They argue professional athletes are “trainees first,” so they shouldn’t be paid. Yet these same “trainees” fill stadiums, drive March Insanity, and maintain whole sports divisions afloat.

In 2021, the Supreme Court case NCAA v. Alston called out this system. Justice Kavanaugh created clearly: “The NCAA is not over the legislation.” Still, the myth of amateurism keeps the money streaming to colleges, not gamers.

⛓ Made use of, Packaged, Replaced

Below’s the cycle most Black professional athletes understand also well:

• Exploitation: Their labor brings in millions, however numerous still go hungry. (Shabazz Napier, after winning a championship, admitted he occasionally went to bed starving.)

• Commodification: They’re valued for what they can create, not that they are.

• Disposability: If they get wounded or underperform, scholarships disappear. The machine just changes them with the next recruit.

The Tale We’re Told

The media plays a huge duty also. Black professional athletes are frequently praised for “raw talent” or “natural ability,” while white athletes are celebrated as “leaders” or “pupils of the game.”

This isn’t simply prejudice– it shapes exactly how the public sees value: Black bodies as muscular tissue, white minds as method. And behind the scenes, management functions in sporting activities continue to be overwhelmingly white.

The Toll on the Body

Sports don’t just take some time and power. They take wellness.

• Countless professional athletes entrust concussions, busted bones, or long-lasting injuries.

• Many end their occupations with no safeguard.

• Once their performance dips, they’re cut loose– while the system maintains moneying in.

Professional Athletes Battling Back

And yet, athletes have actually constantly resisted.

• Muhammad Ali refused to combat in Vietnam, running the risk of everything.

• Colin Kaepernick stooped for justice and lost his job, but stimulated an international motion.

• Today, celebrities are producing their very own media business, constructing investment company, and finding means to reinvest wide range in Black communities.

The message is clear: the video game will no more own the gamers.

Verdict

Sports still push the Black body for cash. The attires are brand-new, the contracts larger, yet the system feels familiar: efficiency is commended, revenues are removed, and possession avoids of reach.

The modification will certainly come when professional athletes aren’t simply performers on the area yet decision-makers at the table– when the Black body isn’t promoted profit, however recognized for its full mankind.

Sources

• E. Yeboah, “Race, Religious Beliefs, and Commodification of Black Bodies,” Augustana Digital Commons, 2019

• bell hooks, Black Looks: Race and Depiction, 1992

• College of The Golden State Riverside, Black Man Student-Athletes and Racial Injustices in NCAA Division I University Sports, 2015

• National Bureau of Economic Research, 2021; Axios, “NCAA Amateurism Price Black Athletes Billions.”

• Time Publication, “How the NCAA Exploits College Athletes,” 2021

• CBS News, “UConn’s Shabazz Napier says he in some cases goes to bed starving,” 2014

• Kenneth Shropshire & & Collin Williams, The Miseducation of the Trainee Professional athlete, 2017

• Ben Carrington, Race, Sport and Politics, 2010

• USC, University Sporting Activity Racial Report Card, 2020

© 2025 Historic Justice Press– For Educational & & Ancestral Usage Only.

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